When Apple launched the iPhone 4, I think it was, their servers couldn’t handle the sheer number of customers ordering the thing at midnight.
And the sheer volume of coverage the news media gave to this, must have made Apple realise what vast worth lies in this. As a result, every new product is accompanied by Apple pulling the fat pipe out of the back of the datacentre, to be replaced by some dial-up modem advising that the traffic volume is too high for them to cope. And the next day, the news inches fill themselves with advertising.
It was no different for the iPhone 6 pre-orders. At one minute past midnight, blam! Down! And now the carriers are in on the act. In the past, the massive queues of the über-cool only ever gathered before the Apple Store; you could nip next-door to T-mobile and pick up your shiny in under ten minutes. It was never cool to queue in front of a mobile phone shop. But the website is a different matter: it, too, has to suffer from over-ordering now.
Apple is pretty fond of advertising it doesn’t have to pay for: the queues themselves are testimony to that. Then there is the “accidental” losing of prototypes: the stunning device! the massive improvement! the 15.000.000 views (and that was just one of the articles)! and not a penny paid for all that PR. The phone was even returned to Apple.
It makes me sick, the whole Apple outfit. The “secrecy” — come on, these are consumer electronic devices, you could actually live without them. The annual (are they?) announcements, where drooling idiot fanboys get told what they’re going to be buying and adoring next. This year you desire the phone for being small, next year you adore the phone for being huge. The patent suits. The operating system: it’s BSD for god sake. The manufacturing plants, where happiness abounds. iTunes is on a par with Amazon, except that Amazon has never pushed U2 albums. And when people asked on forums how to remove the album, Apple fans moaned how ungrateful that was.
The truth of the matter is that I have simply have no idea how a commercial company making gadgets has managed to work its way into the hearts and minds of consumers who, after buying into the Apple ecosystem, seem at a loss to break free, ever again. And then these consumers become fans.
“Why are you so down on Apple devices? Is it because you can’t afford them?”
“The people who use Apple products tend to post fairly reasonable, thoughtful comments, while the people who don’t gravitate strongly towards insults and personal attacks.”